Destin High School

Tuition-Free Public Charter High School

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Requests for Proposals

REQUEST FOR PROPOSALS (RFP)

REQUEST FOR PROPOSALS (RFP)

Marketing Consultant for Enrollment Growth Strategy
Destin High School, Inc.
Release Date: December 3, 2025
Proposal Deadline: December 27, 2025, at 5:00 PM CST

1. Introduction

Destin High School (“DHS”) is seeking proposals from qualified marketing firms to strengthen our outreach, enhance our brand presence, and increase full-time student enrollment ahead of the 2026–2027 school year. The marketing firm selected should be ready to act as the “Chief Marketing Officer” of and for DHS.

DHS continues to grow its academic, arts, athletic, and career-technical offerings and is looking for a marketing partner that can understand our community, our goals, and our identity as a unique coastal charter high school.

The selected firm will help DHS develop and implement a comprehensive, data-driven marketing plan and support implementation efforts that expand awareness of our programs, drive family engagement, and increase enrollment.

2. Background

Destin High School is a public charter school serving grades 9–12 in Destin, Florida. Since opening, DHS continues to evolve and expand opportunities for students in areas such as cybersecurity, digital media, commercial fishing, performing arts, and offers a broad range of athletics.

As our programs continue to grow, so does our need for a thoughtful, targeted, and strategic marketing plan, one that reaches and entices families across the region, communicates the benefits of a DHS education, and supports enrollment growth. We are seeking a firm that can only design a strong plan and help us execute it successfully.

3. Scope of Work

The selected marketing firm will be expected to provide the following services:

A. Assessment & Research

  • Conduct a thorough review of DHS its current marketing strategies and brand presence.
  • Evaluate all digital platforms, website, social media, print materials, and community engagement efforts.
  • Assess family decision-making trends, demographic data, and local market conditions.

B. Development of a Comprehensive Marketing Plan

The plan should include:

  • Clear strategies to increase full-time student enrollment.
  • Recommended improvements to existing marketing and communication efforts.
  • A structured timeline with milestones and measurable performance indicators.
  • Strategies for digital marketing, social media, community outreach, branding, targeted advertising, storytelling, and enrollment-pipeline communication.
  • Recommendations for message alignment, visual consistency, and overall positioning of DHS.

C. Implementation

  • Execute all aspects of marketing for the school.
  • Execute the adopted marketing plan through campaign management, content creation, social media management, and targeted advertising.
  • Execute all aspects of communicating with families from initial contact through registration.
  • Provide creative design support and create print and digital materials.
  • Provide coverage at up to ten events monthly (athletics, arts, school, club meetings, etc…) to capture the essence of our school for media marketing (i.e., interviews, photographs, video, etc…).
  • Offer guidance and assistance in planning community events, open houses, and partnership outreach.
  • Optimize digital and print campaigns based on performance data.

D. Reporting & Communication

  • Provide monthly reports outlining campaign performance, enrollment trends, progress on milestones, and recommended adjustments.
  • Communicate regularly with DHS leadership to ensure alignment and clarity.

4. Proposal Requirements

Proposals should include:

  1. Firm Overview
    • History, areas of focus, and guiding philosophy.
    • Relevant experience working with schools or enrollment-driven projects.
  2. Relevant Experience & Case Studies
    • Examples of past work that demonstrate success in brand growth, enrollment marketing, or similar initiatives.
  3. Approach & Methodology
    • Description of your process for evaluating current marketing efforts and developing a strategic plan.
    • Outline of how you support implementation and measure success.
  4. Proposed Timeline & Milestones
    • A project timeline from January through July 2026.
    • Key deliverables and milestones.
  5. Team Qualifications
    • Bios for team members who will work with DHS.
    • Roles and responsibilities.
  6. Cost Proposal
    • Transparent pricing structure with all anticipated costs.
    • Any optional add-on services or media-buying recommendations.
  7. References
    • At least three references from similar engagements.

5. Evaluation Criteria

Proposals will be evaluated on:

  • Demonstrated success with enrollment growth or comparable marketing efforts
  • Strength and practicality of the proposed strategy
  • Ability to begin work immediately
  • Cost and overall value
  • Clarity of communication
  • Alignment with DHS’s mission, culture, and long-term goals
  • Creativity and innovative thinking

6. Timeline

Milestone

Date

RFP Released

December 3, 2025

Questions Due

December 12, 2025

Proposals Due

December 27, 2025 at 5:00 PM CST

DHS Review & Interviews

December 27 – January 10

Firm Selected

No later than January 12, 2026

Project Begins

Immediately upon selection

7. Submission Instructions

Please submit your complete proposal in PDF format to:

Destin High School

SUBJECT: RESPONSE TO MARKETING RFP
Email: info@destinhighschool.org

8. Additional Notes

  • DHS may request clarification or additional materials from applicants.
  • DHS reserves the right to accept or reject any proposal.
  • All proposal materials become the property of DHS.
  • The selected firm must be ready to begin work promptly.

REQUEST FOR PROPOSALS (RFP) 
Banking Services for Destin High School 
RFP Issue Date: December 10, 2025 
Proposal Due Date: December 20, 2025 (by 5:00 PM CT) 
RFP Term: 10 calendar days 

1. Introduction 

Destin High School (DHS) is seeking proposals from qualified financial institutions to establish a new comprehensive banking relationship. The selected bank will provide depository services, treasury management, and credit solutions aligned with the operational and strategic needs of a growing independent charter high school. 

2. Organizational Overview 

Destin High School is an independent charter school in Destin, Florida. DHS manages a high volume of operational transactions and requires a secure, efficient, and innovative banking partner that can support both day-to-day activity and long-term financial strategy. 

Estimated Monthly Deposits: $400,000–$600,000 

3. Scope of Services 

The selected bank will be expected to provide the following: 

A. Depository Services 

  • Maintain primary business operating checking and savings accounts and related sub-accounts as needed. 

  • Provide full online banking access with robust administrative controls. 

  • Offer positive pay / ACH filters / fraud prevention tools. 

  • Support same-day or next-day funds availability. 

B. Public Depository Requirement 

  • The bank must be a Certified Public Depository authorized to hold public funds in the State of Florida. 

C. DACA Capability 

  • Due to bond requirements, the bank must be able to execute a DACA agreement (Deposit Account Control Agreement) for accounts designated by DHS. 

D. Treasury & Cash Management 

  • ACH origination and receipt services. 

  • Wire services (domestic and, if available, international). 

  • Remote deposit capture and mobile deposit options. 

  • Integrated reporting and account reconciliation tools. 

E. Sweep & Yield Optimization 

DHS prioritizes institutions that can offer: 

  • A sweep account solution. 

  • Other innovative products or structures that enhance yield, liquidity, and fund security while remaining compliant with public funds requirements. 

F. Credit Solutions 

The bank must be willing and able to provide: 

  • A line of credit appropriate to DHS cash flow and operating needs. 

  • A credit card program suitable for organizational purchasing controls and reporting. 

G. Payments Ecosystem Compatibility 

DHS currently utilizes: 

  • Bill.com for accounts payable. 

  • PEX prepaid Visa cards for local purchases. 

Banks may propose equivalent systems; however: 

  • Replacement systems are not required, as DHS has existing infrastructure. 

  • Compatibility or minimal disruption integration is strongly preferred. 

4. Vendor Qualifications 

Proposals should demonstrate: 

  • Experience serving K-12 charter schools, school districts, or comparable public/nonprofit entities. 

  • Strong public funds compliance expertise. 

  • Capacity to support high transaction volume and modern payment workflows. 

  • A dedicated relationship manager and responsive service model. 

5. Proposal Requirements 

Please include the following in your response: 

  1. Bank Profile 

  • Corporate background, relevant experience, and service footprint. 

  • Confirmation of Florida Certified Public Depository status. 

  1. Service Approach 

  • Proposed account structure. 

  • Treasury management tools and pricing. 

  1. DACA Readiness 

  • Prior experience executing and servicing DACA agreements. 

  • Standard timelines and documentation requirements. 

  1. Sweep & Innovation 

  • Detailed description of sweep account options. 

  • Any additional cash optimization tools. 

  1. Credit Offerings 

  • Proposed line of credit structure (ranges, terms, covenants, collateral, etc.). 

  • Credit card program features, controls, and reporting. 

  1. Technology & Integration 

  • Online banking platform capabilities. 

  • Compatibility with Bill.com. 

  • Support of or integration approach for our back office provider School Financial Services and PEX or comparable card systems. 

  1. Fee Schedule 

  • Transparent pricing for all services. 

  • Any waivers or relationship-based pricing tied to deposit volume. 

  1. Implementation Plan 

  • Onboarding timeline. 

  • Transition support and training. 

  1. References 

  • At least three relevant clients, preferably in education or public/nonprofit sectors. 

DHS may request finalist interviews or additional documentation. 

7. Submission Instructions 

Proposals should be submitted electronically in PDF format to info@destinhighschool.org  

Subject Line: “DHS Banking RFP Response – [Bank Name]” 

Include all required sections in the order listed above. 

8. RFP Schedule 

  • RFP Issued: December 10, 2025 

  • Proposal Window: 10 calendar days 

  • Proposals Due: December 20, 2025 

  • Anticipated Review Period: Immediately following submission 

  • Anticipated Selection Notice: As soon as evaluation is complete 

DHS reserves the right to adjust this schedule as needed. 

9. Terms & Conditions 

  • DHS is not obligated to accept the lowest-cost proposal. 

  • DHS reserves the right to accept or reject any and all proposals. 

  • DHS may request clarifications or negotiate terms with one or more respondents. 

  • All costs associated with proposal preparation are the responsibility of the respondent. 

10. Desired Partnership Outcomes 

The ideal banking partner will deliver: 

  • Strong compliance and control for public funds. 

  • A streamlined, modern treasury experience. 

  • Enhanced liquidity and yield through sweep and innovative tools. 

  • Practical credit solutions aligned with school operations. 

  • High-touch service with fast resolution and proactive guidance.